On their fourth anniversary, this announcement reaffirms Applause’s commitment to redefining storytelling across genres and formats. Furthermore, the company continues to add new titles to its catalog, with new themes, topics and adapting its iconic art style to endear the brand to a new generation of young readers.Īpplause Entertainment endeavors to reimagine India’s rich storytelling heritage and bring to life our mythical and real-life heroes in a modern rendition that blends culture with technology. In the recent past, Amar Chitra Katha has made great forays in the digital space with all their books having a vibrant global readership through the Amar Chitra Katha app, as well as a presence on many other multiple digital platforms such as Alexa, Youtube, etc. With more than 1.5 million copies sold every year, their comics have secured a niche in the audience’s hearts and minds. Founded in 1967 by the legendary Anant Pai, Amar Chitra Katha is the pioneer in comic book storytelling for children in India, which has evolved into a cultural phenomenon today. Spanning 20 languages, the Amar Chitra Katha library boasts titles across Epics & Mythology, History, Fables & Humor, Bravehearts, Visionaries, and ACK Junior. After disrupting the storytelling ecosystem with premium original series, popular book, and international format adaptations, this partnership mark Applause Entertainment’s foray into animation taking the rich and varied content archive from Amar Chitra Katha to the global audiences, in a brand new avatar.
As a part of this collaboration, Applause Entertainment has acquired the license to the Amar Chitra Katha catalog, comprising 400+ titles that will be developed and produced into animated content. New Delhi: Applause Entertainment, the content studio from the Aditya Birla Group, led by media veteran Sameer Nair has announced a landmark partnership with Amar Chitra Katha, the undisputed leader in the children’s publishing segment in India.
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